UKROEd welcomes national road safety strategy

UKROEd welcomes the publication of the Government’s new Road Safety Strategy.

As an organisation committed to educating motorists on driving more safely – and with a vision of zero deaths and serious injuries on our streets and roads – we recognise the need for national leadership and a clear direction that enables colleagues across the road safety sector to work together more effectively.

Ruth Purdie OBE, Chief Executive of UKROEd, said: “The publication of a national road safety strategy is an important and welcome step, and one that many across the sector have been calling for over a long period of time. After years without a clear national framework, it is encouraging to see renewed leadership, ambition and long-term thinking being applied to road safety once again.

“The reintroduction of casualty reduction targets and the adoption of a Safe System approach signal a serious intention to reverse a decade of stalled progress and re-focus efforts on what is proven to save lives and reduce serious injury.

“We will now take the time to consider the strategy’s content in detail, and look forward to working constructively with Government and partners across the sector to respond to the consultations and help ensure that this renewed focus on road safety translates into real, measurable improvements for people and communities across the UK.”