Peter Strachan - UKROEd Chair
Peter Strachan has over 40 years’ experience in transport in the UK and Australia, including running a number of UK Train Operating Companies, CEO of the TransLink Transit Authority in Queensland and as Director General for Major Projects and London in the Department for Transport during the London 2012 Olympic Games.
He currently serves on the Board of Merseyrail for Serco plc, the Board of Transport for London, is a non-executive Board member for Transport for Wales Rail and Chair of the National Transport Authority for Ireland.
Peter is a BA Honours graduate in geography from the University of Durham.
Jo Shiner KPM
Chief Constable, Sussex Police and NPCC Lead for Roads Policing
Jo Shiner is the Chief Constable of Sussex Police. She became the force’s ninth Chief Constable in July 2020 and is the first female Chief Constable in the history of Sussex Police. Jo started her policing career in Norfolk in 1993, serving up to the rank of Chief Superintendent. She then transferred on promotion to Kent as Assistant Chief Constable in 2014. Jo joined Sussex Police in late 2018 as Deputy Chief Constable. Awarded the King’s Police Medal (KPM) this year, the medal recognises her distinguished services to policing. Throughout her career she has been committed to taking a preventative and proactive approach to policing – always working closely with partners. Her strong belief is that there are very few circumstances where policing alone is the answer.
Jo became National Police Chiefs’ Council lead for Roads Policing in June 2021. She has always held a firm view that effective policing of our roads will reduce crime and save lives. Jo’s lived experience of losing her father in a road traffic collision when she was just a teenager gives her a strong and passionate voice when advocating for roads safety.
Ruth Purdie OBE - Chief Executive Officer, UKROEd and The Road Safety Trust
Ruth Purdie is Chief Executive of both UKROEd and The Road Safety Trust, where she leads the strategic direction and delivery of two nationally significant organisations committed to improving road safety across the UK.
A dedicated leader in the field, Ruth is passionate about creating safer roads for all. She is a strong advocate for behavioural change and collaboration as essential drivers of a safer road system, for users and for those working within it.
Prior to her current roles, Ruth served as General Secretary and CEO of TISPOL, the European Roads Policing Network, from 2014 to 2018. There, she worked closely with the European Commission, national governments, senior police leaders, and road safety experts to promote a coordinated, continent-wide approach to road safety. In recognition of her impact, the Irish Road Victims Association presented her with a Global Light of Hope award in 2018.
Ruth’s policing career spanned over three decades, culminating in her appointment as Assistant Chief Constable. During this time, she developed expertise in managing critical incidents, major investigations, and organisational governance. She is skilled in crisis management, coaching, assessment, emergency response, and leadership under pressure.
She holds a First-Class Honours degree in Management from the University of Manchester.
In the 2021 New Year Honours, Ruth was awarded the OBE for services to policing and road safety.
She became CEO of UKROEd in 2018 and was appointed CEO of The Road Safety Trust in September 2023.
In 2024, Ruth was recognised with a Project EDWARD Award, presented by Lilian Greenwood MP, the Minister for Future Roads, celebrating her significant contribution to road safety.
Nick Harris – Chief Executive Officer, National Highways
Nick is a Chartered Civil Engineer with more than 30 years experience working in regulated utilities and construction in the United Kingdom and overseas, and joined National Highways as Executive Director of Operations in September 2016. Prior to joining the company Nick was Chief Executive Officer at UKDN Waterflow based in the United Kingdom and was at Thames Water before that in operational director roles. Nick’s background in operations is a continuous point of reference as he develops new health, safety and wellbeing strategies.
Nick was appointed Chief Executive in August 2021 and is responsible for the operational leadership of National Highways, including day-to-day operation of our network, customer service and maintenance services, and our company’s five-year capital maintenance and renewals programme
Qualifications include CEng (Chartered Engineer) MICE (Member of the Institute of Civil Engineers) and Fellow of CIHT (Chartered Institution of Highways & Transportation)
Chief Superintendent Sam Donaldson KPM - Deputy Head of Operational Support Department, PSNI
Chief Superintendent Sam Donaldson has been a police officer in Northern Ireland for 31 years. He has been in operational, intelligence, investigative, headquarters and training roles; and has served in seven of the PSNI’s eleven District Commands.
Sam is currently deputy head of Operational Support Department which is home to the majority of PSNI’s specialists including Road Policing Teams, Tactical Support Officers, Dog Section, Safe Transport Team, Emergency Planning Team, Armed Support and Close Protection. He is also the Deputy SIRO for PSNI and leads a number of teams managing information, data and FOIs. Sam is also the “Gold Lead” for road safety in PSNI and has been developing new internal operations, new governance with partners and new external media.
Outside of work Sam is married to Kathryn and has one son called Alex. He enjoys faith-based activities, hillwalking, DIY, watching football (especially Manchester United) and spending time with his family.
Dr Nick Reed - Founder Reed Mobility: former Head of Mobility R&D, Bosch
Dr Nick Reed has worked at the cutting edge of transportation research for more than twenty years, leading connected and automated vehicle projects in the UK to the value of more than £50m. This has included the GATEway project in Greenwich and the creation of London’s Smart Mobility Living Lab. Nick was Academy Director at TRL (the UK’s Transport Research Laboratory) before becoming Head of Mobility R&D at Bosch, the world’s largest automotive supplier.
He has since founded Reed Mobility – an independent expert consultancy on future mobility topics working across the public, private and academic sectors to deliver transport systems that are safe, clean, efficient, ethical and equitable and including projects for the European Commission, DfT and TfL His work covers the safety and ethics implications of new transport technologies, particularly self-driving vehicles – for which he has regularly provided evidence to the Transport Select Committee.
Nick is a trustee of the road safety charities Brake, RoadSafe, the Road Safety Trust and is a non-executive director of FISITA, the international association for mobility engineers. As a chartered scientist and psychologist, Nick is committed to robust and rigorous scientific practices and he is a Fellow of the Chartered Institution of Highways and Transportation and a Member of the Association for Road Risk Management. In 2021, he was appointed to a three-year role as the first ever independent Chief Road Safety Advisor to National Highways and was subsequently appointed to the Science Advisory Council at the Department for Transport where he provides expert insights on a range of transport matters.
Alison Thomas - Deputy Director for Transport Strategy and Policy at the Welsh Government and Head of the Transport Planning Profession
Alison Thomas is the Deputy Director for Transport Strategy and Policy at the Welsh Government and Head of the Transport Planning Profession.
Alison leads national policy on the Wales Transport Strategy, the National Transport Delivery Plan, road safety, active travel, decarbonisation, the National Travel Survey, and regional transport planning.
Kaarina Ruta - Senior Policy Officer (Transport), Welsh Local Government Association
Finnish and German, married to an Italian, Welsh by adoption, European at heart. I studied International Relations in Geneva and then worked for the UNHCR in Morocco in 2009-2010. I taught undergraduate students in Law and Politics at Cardiff University from 2012-2021. I started working for the Welsh Local Government Association and Welsh Government Transport Policy team in 2021, closely collaborating with the Welsh Government transport policy team. I have had an instrumental role in the delivery of the national 20mph speed limit on built-up roads in Wales. I have also been involved in the wider speed management policy and updating the ‘Setting Local Speed Limits in Wales Guidance’ work, preparatory work for re-establishing a national road safety board and drafting a partnership plan for road safety.
I am responsible for active travel for the WLGA, sitting on the Active Travel Board and the Cross-Party Group on Active Travel. I have been working together with the four Police Forces, GoSafe – the Wales Road Safety Casualty Reduction Partnership and three fire and rescue services on piloting roadside engagement and enforcement activities in the 20mph pilot settlements, then in the national phase and now working towards broadening its remit. I am also involved in the wider transport portfolio, including regional transport planning and public transport.
George Henry - Head of Road Policy & Safety, Transport Scotland
George joined the Scottish Executive, Trunk Road Network Management Division in 1999.
From 2002 he has undertaken a number of roles within road safety. He had a leading role in the A77 Safety Group, a pioneering road safety partnership that won a Prince Michael International Road Safety Award. He was project sponsor for the A77 SPECS pilot, the first average speed enforcement system in Scotland.
In 2016 he moved position to take up the role of the Head of Road Policy within Transport Scotland where he was responsible for a wide range of policies including Managed Motorways, Motorsports on Closed Roads in Scotland and various aspects of parking. He developed the pavement parking policy elements of the most recent Transport Bill.
He is now Head of Road Policy & Safety and was responsible for the setting of the Government’s Casualty Reduction Targets to 2030 and the development of the new Road Safety Framework. He is responsible for all aspects of road policy and safety in Scotland.
Professor Tim Nutbeam - Consultant in Emergency Medicine and Prehospital Emergency Medicine, University Hospitals Plymouth NHS Trust and Devon Air Ambulance
Tim is a consultant in Emergency Medicine and Prehospital Emergency Medicine, based at University Hospitals Plymouth NHS Trust and Devon Air Ambulance. Over the last decade, he has focused on research and system change in the moments that follow road collisions—how we respond, treat, rescue, and recover.
Tim leads on the EXIT project (extrication research) and serves as Director of IMPACT – the Centre for Post-Collision Research, Innovation and Translation (www.post-collision.com)
PCC Joy Allen - Police and Crime Commissioner (PCC), County Durham and Darlington
Joy is in her second term as Police and Crime Commissioner (PCC) for County Durham and Darlington. She was first elected in May 2021 and re-elected in May 2024 with 56% of the public vote, increasing her majority by 27,643.
Joy has spent most of her career working in the public sector for Durham Constabulary, Sedgefield Borough Council, Middlesbrough Council and County Durham and Darlington Fire and Rescue Service as Head of Service and Area Manager for Community Safety.
She was elected to Durham County Council in 2013 and was appointed to the Cabinet in 2015, where she held the Safer Communities Portfolio.
In 2017 Joy was appointed to lead Durham County Council’s Transformation Programme. She was elected Mayor of Bishop Auckland in 2019 and was a cabinet member for Transformation, Culture and Tourism.
As PCC, Joy holds the role of APCC Joint Lead for Roads Policing and Transport and Alcohol and Substance Misuse, Lead for Environment and Deputy Lead for Emergency Service Collaboration. She has also recently been nominated to be the Labour’s lead on the APCC Finance portfolio to inform and influence a new ‘ fair funding’ formula and setting of police grants. Joy is a Board member on the North East Business Resilience Centre and Blue Light Commercial Board.
Chief Superintendent Marc Clothier - Head of National Roads Policing Operations, Intelligence, and Investigations
Marc has been a police officer in Sussex for just over 27 years starting his career as a probationer in the seaside town of Bognor Regis in 1997.
After a short period of time in response policing Marc followed his passion and joined traffic at Shoreham and spent the next 10 years progressing to Inspector whilst gaining a range skills and experience in Roads Policing.
Since then, he has worked in a variety of different roles across the force but has always been drawn back to Operational Policing recently being involved in the Sussex response to Covid and prior to his current role as the Gatwick Airport Commander and Head of Firearms for Surrey and Sussex.
Marc joined the National Roads Policing portfolio in April 2023 as the head of the Operations, Intelligence and Investigations working group, his primary objective being to work with others to deliver the National Roads Policing Strategy at a tactical level. Alongside this he maintains his involvement in operational Policing as a strategic firearms commander and part of the gold cadre in Sussex.
Outside of work to maintain fitness and obtain his regular adrenalin fix Marc will often be found riding his bike on the South Downs or when most people are sheltering indoors from the storm, he will be windsurfing off the south coast!
Prof. David Crundall - Professor of Psychology, Nottingham Trent University
Prof. David Crundall is a Professor of Psychology at Nottingham Trent University, specialising in Traffic and Transport Psychology, and has additional roles with the Parliamentary Advisory Council for Transport Safety and UKROEd. He is also co-founder of Esitu Solutions, a spin-out company developing hazard perception assessment and training tools for commercial fleets.
He has published over 100 academic papers and book chapters in the field, and has received research funding of £5m from the Department for Transport, the DVSA, EPSRC, ESRC, the Road Safety Trust, The RAC Foundation, and many commercial clients.
Kevin McCallum - Chief Executive Officer, Polaris
Kevin brings 25 years of proven leadership and innovation in the software industry. Before Polaris, Kevin was CEO at Bright Software Group, where he led the company’s transformative growth. And as Chief Commercial Officer at FreeAgent, he was instrumental in setting strategy and delivering market expansion, culminating in acquisition by NatWest.
Amy Hilton - British Horse Society
Amy, one of British Airways cabin crew, was left devastated after her beloved horse Archie was fatally injured in a hit-and-run incident in Kent involving a vehicle. Amy wants people to be better educated on how to approach horses on the road. “I want people to know that when they see a horse and rider on the road then they should slow down.”
More than 170 close-pass traffic incidents involving horses were reported in Kent in 2024, according to The British Horse Society.
Alan Hiscox - Safety Team, British Horse Society
Alan heads up the Safety Team at the British Horse Society. He is responsible for the award winning Dead Slow campaign, involving and informing road users how to approach and pass horses safely on the road.
Alan has 32 years police experience, 26 years with one of the biggest Mounted Police Units in the world, 12 of them as the Chief Equitation Officer. He has trained mounted officers worldwide for large scale events.(2011 Superbowl, USA. 2010 World Cup, South Africa, 2010 Winter Olympics, Vancouver, Canada). Mounted Policing operational and tactical commander at some of London’s busiest events and demonstrations.
Alan has been a Consultant with some large law enforcement agencies around the world.
Ross Moorlock - Chief Executive Officer, Brake,
Ross Moorlock is Chief executive officer of Brake, the road safety charity. He became CEO in April 2023, having joined the organisation in 2017 and held key leadership roles including Chief Operating Officer and Business Development Director. He brings to the charity a strong commercial foundation from a successful career in a national accountancy firm.
As CEO, Ross has overseen a period of rapid and strategic growth, expanding Brake’s team from 37 in 2023 to over 70 by 2025. Central to this expansion has been the scaling of Brake’s National Road Victim Service, which provides specialist support to more than 2,000 families each year who have been bereaved or seriously injured in road crashes. Brake delivers this service in partnership with every UK police force.
Under Ross’s leadership, Brake continues to deliver high-impact campaigning, policy advocacy, and education programmes aimed at preventing crashes and reducing harm when they occur – all with the aim of creating a world with zero road deaths and serious injuries.
Outside of work, Ross is a husband, dad to two young children, and a passionate cyclist and runner – bringing the same energy and commitment to his personal life as he does to leading change in road safety and road victim support.
Paul Steinberg – Director of Communications and Engagement, The Road Safety Trust
Paul joined The Road Safety Trust as Director of Communications and Engagement in July 2024. He has a background in journalism, health promotion and social marketing, originally training as a broadcast journalist at the BBC, where he worked on network BBC News and Radio 4’s arts programming. He spent over a decade working on public health communications and, in 2014, he established the award-winning “Do It London” HIV Prevention Programme, which won LGC National Campaign of the Year award.
Since joining the Trust, Paul has brought his experience in behavioural insight, systems thinking and modern communications to the Trust and UKROEd. He is a passionate advocate of adopting a multi-faceted public health approach to reducing harm on our roads.
Neil Barrett - Motoring journalist and tech firm owner
Neil has run Enbecom, a IT consulting firm specialising in web technology, for over 20 years. He has also worked extensively with law enforcement in the UK and abroad, including spending well over a decade with the European Roads Policing Network.
Neil spent summer 2023 on an epic 5,500 mile road trip across 9 countries to the top of mainland Europe, producing blogs and video to explore how “mainstream” and cost-effective electric vehicles and infrastructure have become across Scandinavia and beyond.He also writes on vehicle technology and the future of mobility for Good Motoring magazine.
He is a highly experienced presenter, chair and moderator, with a true passion for reducing the number of people killed and injured on our roads.
