Surrey youngsters get to control road safety

Surrey RoadSafe has launched a new campaign to give young people the tools, confidence, and motivation to make safe choices every time they travel. Running until 5 October, ‘It’s Your Move’ aims to inspire young drivers, cyclists, passengers, and pedestrians to see road safety not as a restriction, but as a smart, confident and socially respected choice.

With the tagline “Your road. Your safety. Your move.”, the campaign will encourage young people to focus, stay aware, and travel with purpose during the busy back-to-school season. The campaign is designed with young people at its heart. A mix of social media carousels, reels, and story templates will be shared online, offering relatable, shareable content that highlights everyday opportunities to make safer choices.

The new Surrey RoadSafe Instagram account has also been launched, to bring these messages directly into the spaces where young people spend their time online. Beyond digital channels, It’s Your Move will also be visible in the places where young people live, study, and socialise. Colleges, sixth forms and universities across Surrey are being invited to take part, with free engagement packs available containing posters, resources, and merchandise to help spread the word on campus.