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Distractions campaign launched for young road users

The THINK! team has launched a new campaign to tackle ‘driving distractions’ caused by young men travelling as passengers in a car driven by one of their peers. 

The three THINK! ‘Party Car’ films show how distracting these behaviours – which may seem minor – can be to the driver. The campaign encourages young male passengers to ‘let a mate concentrate’, with the videos running across social media and online video, including Instagram stories, Snapchat and gaming apps.

The campaign forms part of THINK!’’s ‘Always On’ approach – targeting young men at the moments and via the channels that are most relevant to them.

More details from Road Safety GB >>