The THINK! team has launched a new campaign to tackle ‘driving distractions’ caused by young men travelling as passengers in a car driven by one of their peers.
The three THINK! ‘Party Car’ films show how distracting these behaviours – which may seem minor – can be to the driver. The campaign encourages young male passengers to ‘let a mate concentrate’, with the videos running across social media and online video, including Instagram stories, Snapchat and gaming apps.
The campaign forms part of THINK!’’s ‘Always On’ approach – targeting young men at the moments and via the channels that are most relevant to them.