New magazine launched for the mature motorcyclist

Road safety teams can now order the latest addition to FirstCar’s portfolio of road safety magazines – RideOn. FirstCar has been publishing award-winning road safety publications for almost two decades. Among these is the established FirstBike, which is created to appeal to young and novice PTW riders.

However, the new 52-page A5 size RideOn magazine has been designed specifically for more mature riders on larger engine bikes.

FirstCar says typically, the RideOn audience will have larger budgets and use their motorcycles for recreation rather than commuting, so the content is more focused towards the needs of older riders, who are serious about riding – even if they aren’t enthusiasts.

The magazine is designed to deliver key road safety messages in a visually appealing format, whether as the primary means of engagement with riders or as a complement to face-to-face road safety interventions.