Ruth Purdie OBE is Chief Executive of UKROEd and The Road Safety Trust, leading the strategic direction of both organisations to improve road safety across the UK.

A passionate advocate for safer roads, she champions behavioural change and collaboration as key drivers of a safer road system.

Ruth previously served as CEO of TISPOL (the European Roads Policing Network), working with governments, police leaders, and the European Commission to advance road safety and security across Europe. She received a Global Light of Hope award in 2018 for her contribution.

Following a 30+ year policing career, where she rose to Assistant Chief Constable, Ruth brings extensive experience in leadership, governance, and crisis management.

Ruth holds a First-Class Honours degree in Management from the University of Manchester.

In the 2021 New Year Honours, Ruth was awarded the OBE for services to policing and road safety.

In 2024, Ruth was recognised with a Project EDWARD Award, presented by Lilian Greenwood MP, the Minister for Future Roads, celebrating her significant contribution to road safety.